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The global pandemic that brought along with it has required adaptation for all and on all levels. For individuals, many of our long-term habits have had to change and evolve. From working life to socialising and from grocery shopping to how we consume entertainment, many of the routine activities that we took for granted pre-COVID now look very different. The impact on businesses has also been such that many have had to pivot and find new working methods, different takes on services they offer, and new ways to reach customers. Many of us are living our lives in completely different ways from how we were previously.
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Are clicks the end game when it comes to audience engagement? And the fact that they have chosen to spend some of that time at least looking into whether or not your content is worthy of their attention is a big deal. Traditionally, media has been an A to B proposition, said Khan, where publishers decided what the audiences needed to know. The internet changed that.
Media outlets can now get real-time feedback from people reading or watching them and fine-tune their products.I always say that the internet has made television and newspapers better. Because for the first time in our history, we are listening to people who are consumers. What does the market want from us? What does the market expect from us? And are we delivering?
Why else as journalists, are we making content? Khan suggested publishers first decide what they want from their audience — volume of visits or loyalty? To do that effectively they will need to research to understand who their audiences are — if they are not doing it already. What works for one publisher may not necessarily work for another. Khan recommended an ongoing review of audience behavior and expectations and adapting the strategy accordingly.
It will also depend on other factors like where a publication is in terms of traffic and engagement. During his tenure at Al Jazeera, and currently at Thomson Reuters Foundation, Khan learned that the best way to gauge success is by building a matrix of different types of metrics.
The weightage given to specific metrics changes according to the requirements of the strategy. And this will be an ongoing process, a publisher cannot afford to get stuck in whatever is working at the moment, it has to keep looking towards what will work in the future. The biggest trick for success is constant evaluation and adaptation. Every publisher needs to figure out their USP — it will be based on who their audiences are and what they expect.
For example, the product will be different for a local newspaper vs a national newspaper vs an international newspaper. Many publishers also need to figure out whether the audience they have is the audience they want.
They used to cover topics like war and famine which attracted mostly male audiences. However, men share less on social media compared to women. They modified their content strategy and began sharing more complex human stories, as well as inspirational ones.There were stories like the one about a device that could detect breast cancer with a saliva test. The publisher also began including a lot more women in the coverage. Like the one about an African village where grandmothers and grandfathers became the de facto counselors of their village which helped bring down mental health problems.
Another one covered a firefighter in Pakistan who started a school on the sidewalk which grew to include kids. Journalists were encouraged to bring stories they would share on their social media. He also built a team that would reflect the audience he wanted.
The same thing applies to news organizations that are pursuing younger audiences. The more experienced people can guide them on things like fairness, accuracy, ethics and all that suggested Khan. Rounding up the conversation, he underlined the importance of execution.
And then say you are done with it. Skip to content. Audience Engagement. Facebook Twitter Email. A longstanding business journalist, Faisal rose to become Editorial Manager of The CEO Magazine before turning his attention to developments in media and digital publishing.
His specialised focus is on the latest revenue generation strategies available to publishers. Previous Post Previous Post From content providers to experience makers, in 7 easy steps. Next Post Next Post How content creators are using subscription services to make a living.
Digital media has radically altered the way we consume and interact with news. For more than 50 years, newspapers and TV have dominated news coverage almost everywhere until the internet created the low cost opportunity to go global. Digital natives rushed to change the news, while publishers and broadcasters started to build online audiences producing video-rich news channels that are accessible across the world at the touch of a button.However this fusion of traditional and new media is a big challenge for many; most of all for the daily newspaper which faces the need to make a real strategic leap for survival. How can they compete in a socially enabled environment? Especially one where such a wealth of content is so readily available that we no longer have to go out of our way to access it?
Fake news. Social media. Technology. Digital influencers. The hour news cycle. These trends have left an indelible mark on the news media landscape.
When we published the first collection of Global Digital Reports, data from the United Nations showed that there were slightly more than 6. Asian countries were home to more than half of this global total 53 percent , with more than 3. Startlingly, however, the global population has increased by million people since then. Current data indicates that countries across Southern, South-Eastern, and Eastern Asia are now home to more than 4. At current growth rates, the United Nations predicts that the global population will pass the 8 billion mark within the next 18 months — most likely sometime in earlyAt the end of , our analysis indicated that just over 2 billion people around the world were using the internet, which equated to roughly 30 percent of the global population. Fast forward ten years, and that global user figure has grown to almost 4. That means internet users across Asia now spend almost 12 times as much time using the internet each day as they did just 10 years ago. However, this regional average is actually quite a bit below the current global average of 6 hours and 58 minutes.
Use of internet consumption has grown. In Croatia, we had more than our share of unexpected and severe incidents inOn top of the global pandemic, also the earthquakes striking Zagreb, and Petrinja and surroundings affected our lives.We stayed in our family homes more than ever, but the surrounding world changed.
The last 12 months have accelerated many changes in content generation that were already well underway. But how?
It is no doubt that the Internet and the social media are powerful instruments for mobilization of people. However, it is not its own technological imperative that allows the social media to play a prominent role in social protest. Throughout human history new technologies of communication have had a significant impact on culture. Inevitably in the early stages of their introduction the impact and the effect of such innovations were poorly understood. Plato used the voice of Socrates to raise the alarm about the perils posed by the invention of writing and of reading. Also the invention of the printing press was at its time perceived as a threat to European culture, social order and morality.
Expert summaries and analyses of the state of media in European countries as well as its neighbouring states. An all-new updated edition and growing every.
The rise of digital channels and social networks has had a huge impact on the media industry. Many traditional newspapers and magazines are now talking to more people than ever before, but most are struggling to make a profit.Meanwhile online anyone can become a publisher or a broadcaster, but how influential can a blogger or YouTuber really be? We look at how media has changed and is changing, and what that means for the PR people seeking to influence the influencers in the media business.
In addition, unsolved business models also represent a persistent problem, as replacing shrinking traditional subscription and advertising revenues is a huge challenge. This is a brief insight into the current state of the media landscape, which is characterized by a lack of sustainable business models within the digital arena and a social media bubble. But, according to research by Ericsson, this does not mean that the media cannot be optimistic about the future of the industry. In our latest report, we explore and analyze the future of media and journalism in a digital world enabled by intelligent, next-generation networks.
Skip to Main Content. A not-for-profit organization, IEEE is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity.
Together, the smartphone and cheap mobile internet access have proven to be profound forces that have reshaped all aspects of human endeavour, redefined society, culture, politics, commerce, as well as the media landscape across the world and moreover in India. Did you know that India has the largest number of Facebook users in the world at around million? Are you aware that with around million users, India is the largest market for WhatsApp? Have you ever used the photo and video sharing service Instagram, with its million users in India, the second highest in the world?